The sales strategy will be different: one can approach an aggressive strategy

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Market segmentation – case study A company whose field of activity is the sale of windows, can identify, following segmentation, two categories of customers: individuals and companies in the construction sector. The sales strategy will be different: one can approach an aggressive strategy for individual consumers and a less aggressive one for legal entities, where the emphasis can be placed on the discount offered to orders that exceed a certain amount. A very important player in the automotive industry will offer its customers both the luxury range of cars, suitable for business people, and the sports range, intended for thrill seekers. Positioning in the minds of consumers will be different, depending on each audience category.


OrgaWhat is a Gantt chart? Henry Gantt originally created the first bar chart to systematize Phone Number Data routine activities between 1910 – 1915. Later, he used the tool to efficiently and optimally measure employee productivity, introducing other variables to track their performance. Although thanks to Henry Gantt the chart's usefulness was recognized, its origin dates back to 1896, when Karol Adamiecki created this chart, which he called the harmoniogram; it was originally published in Russian and Polish, which limited its adaptation, but also the recognition of its author. Gantt chart, definition: an analysis and planning tool that allows projects to be organized in detail and their progress tracked. With the help of this analysis, information can be identified regarding the start and end date of the project, the team involved in the realization of the project, the stage of each activity, the budget allocated to the project and other relevant details.






The Gantt chart is the most frequently used in projector management, precisely because of its complexity. As for the visual aspect, it is organized like a horizontal chart, with columns, indicating the duration of time allocated to the activities required to complete the project. Thanks to this tool, the management department can check the status of the project and whether the time allocated to it will be respected or exceeded; if some activities require more time than the established one, it is possible to intervene to reduce the time allocated to another activity, so that the project is completed within the established deadline. What is the Gantt chart used for in a company? Control over an ongoing project can only be carried out with the help of this graph, which each company can adapt according to the activity carried out.