Gary Iljesh denies this urban legend with the following words

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We do not have a 'general domain authority'." Translation in the image: "Do backlinks to jpg URLs have the same impact on general domain authority as backlinks to web page URLs?" I don't have one, though a text link with anchor text would be better." Verdict : SEO urban legend 8. The longer the content, the better. You've probably heard that long-form content ranks higher. The idea is that pages with more words will automatically rank better than pages on competing sites. This idea is often shared as "wisdom" on SEO forums, even though it has next to no basis. There are many studies that have been published as the truth about web pages that appear at the top, such as ``The top 10 web pages displayed in search results contain an average of 1,450 words or more.'' It's easy to cut out this information and think you need more than 1,500 words to appear on page one. But this is not what these studies are trying to say. Unfortunately, this is an example of correlation, not causation.

Even if a certain survey shows that the pages ranked higher have more characters than the pages ranked 11th or lower, it cannot be said that the number of characters is a ranking factor. Google's John Mueller denies this urban legend. Translation in the image: "Even if you use the same number of words as the articles Belgium Phone Number Data that are displayed at the top, that alone will not make you appear at the top. You won't go to the moon by keeping a large number of USB chargers. It's the same as." Verdict : SEO urban legend 9.LSI keywords help you rank higher What exactly does LSI mean? LSI is an abbreviation for "latent semantic indexing". It is an information retrieval method that analyzes concepts within a text and reveals their relationships.



Words have different nuances depending on their context. The word "right" has different nuances when combined with the word "left" and when combined with the word "wrong." Humans can quickly identify concepts in text. But for machines, it's not easy. In order for machines to understand concepts, they need the ability to understand the context and relationships between entities. LSI is a method for advancing the ability of machines to understand text. However, LSI is not a synonym. Unfortunately, it is understood in the SEO world that using similar or thematically related words can improve rankings, even if the words are not explicitly mentioned in the text. Simply, this is not true.