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I Don't Do Paid Ads Here's What I've Invested in Instead to Grow My Business to $K+ in Revenue Catarina Rivera decided to forgo the quick sales moment of paid ads for slower community-building—and has still managed Email Data to grow a multi-six-figure business in just two years Here are some of the strategies and investments that have helped her grow successfully and authentically Apr min read Catarina Rivera
Catarina Rivera Public Speaker & DEI Consultant I Don't Do Paid Ads Here's What I've Invested in Instead to Grow My Business to $K+ in Revenue Photo by Alexis Brown on Unsplash Many business owners assume that the quickest way to grow is to pay to get in front of potential customers or to do tons of cold outreach But I never even considered that approach and two years When I decided to launch my disability public speaking and DEI consulting business in I didn’t have any background in the industry