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Because we will target advertising campaigns differently when the investment is in the initial phase of construction if we want to communicate anything at all, and differently when the property is at the finishing stage and new residents will soon be able to move in. We also need to take into account what our sales team looks like. Is he able to guide a customer who is in the initial phase of the purchasing process and act as an educator? Does it have the time and resources for longterm contact with a client who is just eploring the market?
Or is it better for the recipient to first familiarize themselves with the offer and only then Europe Cell Phone Number List leave a sales inquiry? We wrote more about the purchasing process here . Many developers would answer of course I want a client who is aware and already familiar with the offer, because my only task will be to make the sale. What if we have a talented salesperson in our team who will lead the customer to a real sale at a low cost in the initial phase of the purchasing process? into account do we create an advertising strategy, creations and select formats and target groups.
One of them is the Lead Ads campaign. Lead Ads a campaign for acquiring contacts As the name suggests, the Lead Ads campaign focuses on acquiring contacts. In this format, you can obtain specific potential customer data directly through the Facebook form. By clicking the call to action button Fig. , the user goes to the contact form Fig. , which is automatically filled with his/her data. The form includes an introduction and a separate graphic. It should also include appropriate consents regarding data processing e.g. link to the privacy policy on the website. Then we can ask not only for name and surname, telephone number or email address, but also city, marital status or profession Fig. . Of course, it is worth considering whether the data is necessary and... what data the recipient will be willing to send us.
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