Of the video watched on average by the user

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The percentage of viewers retained over the total duration of the video  more precise this KPI allows you to detect moments when users drop out If your audience only watches half of your video or systematically gives up after seconds there is certainly something that needs to change to remotivate the troops  The subject seduces but the attention captured quickly fades Perhaps it just takes a few adjustments such as a briefer introduction more suspense information that encourages you to stay  Engaging your audience A basic metric again but one that deserves to be viewed as a content analysis KPI more than as


a vanity metric  If the race for likes is part of the game also include Mentions I dont like Comments Shares Because each one translates an opinion on your videos and possibly contains some suggestions for improvement or even suggestions for content expected by your audience Note that from now on the number of dislikes is no longer visible and does not directly alter your reputation or the algorithm score as long as your retention rate remains DB to Data sufficient Consequently in terms of visibility it is better to be unloved than completely invisible  Clickthrough rate on CTA Many brands rightly close their video with a Call To Action in order to invite viewers to take action or even convert  It is therefore essential to monitor the clickthrough rate on these CTAs and measure conversions from this channel To do this you will need to





continue your analysis on your tracking tool Again there are certainly conclusions to be drawn about the overall performance of your videos and how they fuel your online acquisition strategy Do you want to grow your business through YouTube Contact the JVWEB agency to explore the range of options available and build a tailormade strategy  adapted to your objectives and your budget Share this article Link copied Lucas Bifante Written by Lucas Bifante Coming from a background in IT development and web marketing Lucas was able to turn this dual skill into a strength for understanding customer issues and providing his vision A EXPLORER Youtube Reach Planner Google helps you prepare your media plan March   min reading  Video acquisition campaigns for performance the Comptalia case December   min reading A YouTube campaign that