Digital ads provide a

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So, what’s the impact? Tulane SoPA’s Fall term compared to Fall had a better yield, with significantly fewer inquiries at the top of the funnel. The creative rebrand was one of several tactics in play to intentionally improve the quality of inquiries over time — so fewer inquiries was actually a GOOD thing! What this tells us is that, among other factors, we are reaching the right audience with the right message at the right time. Step – Iterate on Your New Creative The story doesn’t stop there.


Digital ads provide a great testbed and give you the opportunity Israel Mobile Number List to learn and iterate. After your campaigns have normalized and your new creative is fully adopted, review the performance of your key messages or creatives and make adjustments. Once we saw our results normalize and our branding effort fully implemented, we moved into the next phase. We began to iterate on our creative with bigger, bolder messages that we either wanted to test or that we believed were strong selling points for our audience.





Our tests have been running since the summer, and we’ve already taken away some big learnings! One Iteration Success Story Previously, we had not significantly promoted our accelerated master’s program before. At Tulane SoPA, undergraduates can earn a bachelor’s and master’s degree in five years. After running some test creative across several campaigns and placements, we found that our audience is really interested in this.