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Distribution and sales channels. It is necessary to define how to reach customers so that they can assess the proposal that the company is making and make it possible to receive feedback from them. key activities Definition of key activities to be carried out in the distribution channels, in customer relations, in the sources of income. Within this block are those activities necessary to improve production levels, customer service and problem solutions in the after-sales service.
Key resources It is necessary to determine what resources the value proposition that the company tries to apply requires. Likewise, it is necessary to include in this analysis those resources necessary for the proper functioning of distribution moible number data channels and customer relations. The different sources of income are also studied in this section. These resources can be physical, brands, patents, economic and human. key partners Here, the necessary strategic alliances between competitors.

Non-competitors and alliances with suppliers are established to ensure the entry of assets necessary for the production or provision of the service. The purpose of these establishments is to create economies of scale and reduce risks. costs Determination of fixed and variable costs in the operation of the company. It includes a detailed description of all the costs, thus allowing to determine which are the most important in the whole.
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