Campaigns There are some things you should know when using UTM parameters in an SMS campaign. So that your work does not go to waste and does not turn out to be a fiasco try not to use capital letters. Google Analytics recognizes upper and lower case letters. If you mark something with a lowercase letter and then a capital letter you will get different results and this may mislead you when analyzing the data pay attention to this with each of your.
Campaigns that you want to analyze. Also remember not to use as Email Marketing List instead use the popular floor i.e. the underscore character. SMS marketing and UTM parameters summary It is not without reason that more and more marketers put emphasis on analyzing the effectiveness of their activities because how can we measure whether what we do makes sense and is effective To separate these effective actions.
From the ineffective ones it is worth using the UTM tags that we describe in this article. Thanks to their use you will be able to eliminate everything that is ineffective and develop what brings you the results you want. This way you will be able to check whether the effectiveness of our activities increases remains at the same level or even decreases. How to use a landing page form for a mass SMS campaign We explain what mobile marketing is and how to.