10 Commandments for Webtext Design

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A good text is not just a copywriter’s work. The perception of information largely depends on the layout of the pages of the site. The promotion of the site also depends on the design, behavioral factors because the easier and more pleasant the material is read, the more time the user spends on your page. Do people not read the texts? Read only when they are useful and conveniently designed.

The recipe for a good web text is simple – it’s a high-quality unique content and the right layout. Many believe that beautiful design is an unusual font, a lot of color and animation, while forgetting about the elementary rules of typography. We have prepared for you 10 commandments that will save your site from unreadable texts.

1. The font size is a very important point, on which the readability of the text directly depends. The most convenient for reading kegle is 12-14 points.

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2. More air! The canvases of the text are evil, no one wants to read “a lot of bukaffe”. Inter-site intervals and paragraphs indents to help you. The text needs to “breathe”, then shopify website design  it is much more convenient to read it. To do this, you can use a universal CSS property marginit shall determine invoicences on all parties of the paragraph or margin-topfor indentation from above and margin-bottomfor a retreat from below. The numbering and labeled lists also break the text and make it more enjoyable to read.

3. Select the important text correctly so that it attracts attention, and not to tire the eyes. Do not abuse the emphasis and italic, do not use many different colors, do not play fonts. To highlight an important part of the text, it is better to increase the ketag by a couple of points and make a bold draw.

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4. Use the illustrations competently. The images must correspond to the text on the site, supplement it, reveal the meaning, and not interfere with perception. Therefore, the correct collection of illustrations is no less important than a well-written text.



5. Stock images are bad. Not because they are of poor quality, because you can find beautiful and professional pictures, but because they are used in every second article. It is better to spend a little more time and do with the help of simple tools your illustrations to the text than to take the first one in the photo bank. But if you really do not have time to bother with pictures, then put at least a link to the source. No one has ever revonated the copyright law.

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6. The title is the face of your material. Even if you’re writing a cool text for email newsletter, original product description, or a unique blog post, no one will appreciate it until you attract the attention of a bright, catch-up headline. It is not necessary to write it in another font, it is enough to increase the ketag by a couple of points and allocate it to bold. It is even better to separate the headings and subheadings by invoices from the main text.

7. Punctuation marks are the intonation of the text. Proper accents and logical stresses are very important for the perception of information. In addition to the basic rules of punctuation, you need to remember one more thing: at the end of the headlines, there is no point, only an exclamation and question mark, as well as ellipses. In marked and numbered lists at the end of each item, a commas point is placed, and only at the end of the last sentence - the point. In addition, all punctuation marks in the text should be uniform - quotes, long dashes, hyphen, etc. To facilitate your work, use the Printer from the studio Artemy Lebedev.

8. The size of the lines matters. Wide canvases of text are very inconvenient to read, and narrow columns look good only on mobile devices. Therefore, it is best to stick to the golden mean, the optimal length of the line is 55-75 characters.