The basic idea for working with email

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Email marketing: reach contacts who already havei know If your goal is to increase the number of useful contacts who request (usually by filling out a form) information on specific products and then buy in your company, here you have a perfect strategy: the. As the name itself indicates, it involves exploiting e-mail to send communications to the user who already knows the brand and who, therefore, is "warm" because he is particularly close to the company. marketing is to create an interaction with the user without being invasive. It is in this sense that email can become a very useful tool for showing news or promotions to your contacts, capturing their attention and leading them to the final conversion: the purchase of your products!_What are the pros of email marketing?_As we were saying Previously, email marketing can be useful for keeping a contact's attention on your company and, therefore, building strong brand awareness.


We are talking about one of the most effective activities to lead a potential customer towards a purchase, showing him exclusive promotions reserved for him. Furthermore, email marketing also allows the segmentation of contacts: depending on the interests demonstrated by the user, it is possible to send him an email with personalized content, which makes him feel unique and important. This is a first step towards ._What are the cons of email marketing?_Email marketing, more significantly than other Agent Email List online marketing strategies, refers to an audience that constantly uses technological tools: for this, if your company is aimed at an audience over 70, opt for other marketing activities. Furthermore, when starting a strategy of this type, it is best not to exaggerate with the number of emails to send to your contacts to avoid obtaining the opposite effect: an annoyed user who decides to unsubscribe from your newsletter service and never to return to your business again.





Online marketing strategies Examples of offline marketing strategies Contrary to what one might think, traditional media - radio, television, newspapers, flyers, posters - have not lost everything: if exploited strategically and effectively, they can still represent some of the the main examples of marketing strategies in order to obtain maximum visibility at a local level or in front of a decidedly large audience. Also defined as "traditional marketing" due to the fact that it is activated on common media, offline marketing still holds a lot of importance today, especially for companies already structured on the market. Let's try to think of the commercials of companies of the caliber of Mc Donald's, Barilla, Ikea: despite being established and very active both on social networks and on their company website, these companies continue to focus on television, the tool par excellence for offline marketing.