The Independent, McSweeney’s Internet Tendency,

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But it’s a much longer process. Many companies use remarketing to boost brand awareness, but that doesn’t mean you should rule it out as an extension of your existing marketing funnel. Hotel marketing use remarketing Either way, ignore remarketing at your peril. The better your prospects know your brand, the better – especially when it comes for them to book that long-overdue vacation they’ve been fantasizing about. Hotel Marketing Tip .7: Advertise on Bing Ads Microsoft has made major gains with its Bing Ads platform, and Bing Ads is perfect for hoteliers and other hospitality businesses.

Advertising on Bing Ads doesn’t just make sense because Microsoft has developed its IT Numbers ad platform to be a major competitor to Google AdWords. Bing Ads has a huge market of consumers searching for travel-related information that only uses Bing, not Google. In fact, according to Bing Ads and ComScore data that we highlighted in our interview with Bing Ads’ John Gagnon last year, approximately 17 million people only use Bing to search for travel information and products! Hotel marketing Bing Ads travel audience This means that if you’re not advertising on Bing Ads, you’re missing out on a huge potential audience that needs a place to stay.







If you haven’t already, I’d strongly consider including Bing Ads as part of your hotel marketing strategy. What other tips do you have for hotel marketers? Share your insights in the comments! Hotel marketing Larry Kim caretaker Overlook Hotel Fun fact: Before founding WordStream, Larry was the caretaker at a certain hotel… Dan Shewan MEET THE AUTHOR Dan Shewan Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine.