In this way, we intend to show him that he made the right choice and that he can now reap the promised benefits. . Retention Retention involves retaining newly generated customers and maintaining a long-term relationship with them . This is mainly based on sending automated emails and relevant content, on personalized suggestions (as offered by Amazon or Netflix), on promotional offers, on retargeting, etc. The objective? Maintain the link to push the customer to buy new products or services ( cross-selling or upselling ) or, at a minimum, to stay with the company as long as possible.
We must never forget that existing customers are a gold mine: their overall value is ten times greater than the value of their first purchase and their spending ishigher than that of new customers. Additionally, aincrease Buy Bulk SMS Service in retention rate can boost profits byto ! (Source.) . Recommendation Recommendation is an essential component of Growth Marketing, since it focuses on transforming customers into ambassadors in order to be able to count on their influence within their network .

Word of mouth is indeed a valuable acquisition lever  f consumers receive advice from their loved ones on company products and services, andof them say they trust these recommendations (source). But there is no question of waiting for customers to decide for themselves to express their opinion, they must be encouraged by carrying out dedicated actions: sponsorship campaigns, distribution of samples, influencer marketing, content to share on social networks, competitions, etc. . Income The last step is one of the most important in Growth Marketing: it aims to increase the revenue generated by customers .
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