So then we go for her friends, but they will all give us the cold shoulder

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So next time you’re looking to fill a role in your company, give Facebook Ads a try.What do you think? Have you ever used Facebook Ads to find new employees?Larry KimMEET THE AUTHORLarry KimLarry Kim is the founder of WordStream and CEO of MobileMonkey, a chatbot building platform.See other posts by Larry KimI was blown away when I heard that the U.S. Federal Trade Commission is suing 1-800 Contacts for anticompetitive behavior.



The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google Greece WhatsApp Number Data and Bing using their trademarked terms and variants.According to the FTC complaint:“Beginning in 2004, 1-800 Contacts secured agreements with at least fourteen competing online sellers of contact lenses providing that the parties would not bid against one another in certain search advertising auctions.”The FTC is concerned because these reciprocal agreements could have resulted in reduced price competition in search auctions, higher prices for consumers, and misleading search ads.Basically, 1-800 Contacts is in trouble because they were applying game theory to improve their PPC results.







Game Theory 101 game theory 101Imagine this scenario. You’re at a bar with four of your friends. In walks a beautiful woman with blonde hair and four of her friends.All eyes turn to the stunning blonde. The guys all want her. They are prepared to essentially go to war for the chance to win her.That is, until Dr. John Forbes Nash Jr., played by Russell Crowe, has a revelation in one of the key scenes in A Beautiful Mind:“If we all go for the blonde, we block each other and not a single one of us is going to get her.  because nobody likes to be second choice.