You can use the number of followers and likes as a performance indicator

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Types of social media performance indicators There are 4 main types of social media performance indicators: 1. Reach indicators : which measure the extent to which users view your advertising campaign. 2. Engagement indicators : which measure the extent to which users interact - in any way - with your advertising campaign. 3. Return on Investment (ROI) indicators : which measure the profit you earned from that campaign.

Retention & Loyality indicators : which are concerned with how customers Telegram Number Data view you, their satisfaction with your service, and the frequency of their commitment to their actions toward you - for example, repeat purchases - but in social media campaigns we often do not care about these indicators. Before we move on to talking about performance indicators, we want to note that although we discussed the performance indicators for social media campaigns, they are also useful for knowing the results of your organic social media performance as well. Finally, the part you have been waiting for has come from the beginning, as we will review here the most important performance indicators for social media campaigns.




Followers & Likes : To measure audience growth and engagement on your social media platforms. This is done by measuring Audience Growth, where the increase in the number of followers over a specific period of time can be used as an indicator of the growth of your audience. If the number of followers is constantly increasing, this indicates that your campaign is on the road to success as it attracts more people and makes progress in building a fan base for your brand. 2. Engagement & Shares : The second performance indicator for social media campaigns includes the number of comments and shares your posts receive. This can be in the form of comments, sharing the post or even likes. Engagement and engagement is used as a performance indicator to measure social media campaigns, as it can be useful for evaluating the impact of your campaign and the extent of audience engagement with your content.