The restrictions introduced by Apple will affect the ability to advertise on mobile devices with iOS software. This means changes in advertising targeting remarketing and performance measurement. If you do not consent to Facebook tracking your activities monitoring of your movements will be limited to: -day attribution (previously it was days) i.e. a way to determine the measurement of actions after viewing ads on Facebook standard and non-standard events such as content viewing or purchase (until now this number was unlimited) lack of demographic
data in reporting (so far we could track gender age and region) Asia Mobile Number List The new privacy policy is tantamount to a reduction in remarketing groups and changes in reporting results (including due to the lack of accurate counting of add-to-cart or purchase events). A maximum of events will be reported for one domain which we will designate as priority. Although it will be possible to modify the mentioned events the changes will take approximately hours. on this soon. Additionally Facebook will implement changes to available attribution
models. Models days after clicking days after viewing and days after viewing will be deleted. Ads Manager's default attribution will be days from click. Events will be recorded when they occur not when the ad is displayed and will be reported up to days after the event occurs. At digitalk when configuring and optimizing ads we rely primarily on intervals of up to days and we compare these data with a one-day interval as well as with data from Google Analytics. Whether this change will directly impact the analysis of the effectiveness of your advertising campaigns depends on how your customers buy. Try comparing the attribution range on your ad account.
發表於 2024-3-3 12:13:42
