Name the change

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Therefore, it is possible to shape the public's perception of these companies. Netflix is ​​a successful example. His proposal was revolutionary and was based on reducing all the money I spent on DVDs to just a monthly subscription. After that, all changes were easier to make, as the audience was connected to the brand narrative. That's why the transition to streaming was so successful. How to apply it in your company? Establishing or changing a company's brand narrative is a complex task. First of all, you should know that this process occurs in stages .


Planning is essential to ensure an accurate presentation to the Gansu Mobile Number List audience. Otherwise, there may be a disconnect between these people and the company's DNA . If this happens, one of the consequences will be that the audience loses interest . However, if people are convinced of the story being told, your company will have a huge advantage. Therefore, it is important to work on this narrative, projecting a future full of benefits. In this way, it is easy to create in the consumer the idea that there is a “prize” waiting for them at the end of the trip. Below, see the steps of this work and how to apply brand storytelling in your company.





Align the new brand narrative with the company A brand narrative should reflect the company's vision. Therefore, it is important to have an alignment of perceptions among executives. These people will use their extensive experience in the market to determine which paths to pursue. Of course, the organization must align this knowledge with the brand's audience . An effective brand narrative is one that generates an impact on the consumer. Even if the audience doesn't know they need to follow a new story, it should make sense. Only then is it possible to have an effective strategy. Name the change The next step is to contextualize the current market situation.