Harley Davidson motorcycles

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companies that successfully capture leadsGreat, right? A brand awareness strategy aims to put your brand in the minds of consumers in a positive way . 4. Worry about visual identity Not only verbal communication must be taken into account, but also non-verbal communication. All the elements that make up your brand send a message . Apple is a good example. The clean appearance of the products, points of sale and advertising are easily identified. These elements highlight the message that Apple wants to convey: innovation and quality.


Your visual identity must follow a line in all media and in your physical Phone Number List establishment. This applies to the website, social media pages, traditional media ads and any other place where you are present. 5. Be present in different media Being in different media is essential for your brand recognition strategy. We are not telling you to invest in all media, but rather to diversify . In the same way that there are those who only invest in social networks —because the cost is lower. There are also those who put all their money on television because it is a mass medium. If your intention is to be recognized within your segment, you need to explore the full potential of online and offline media.





That way, you can reach your buyer persona wherever they are. 6. Create sensory stimuli We talk a lot about the visual part of brands, about how the public sees them. However, it is important to explore the other senses: hearing, taste, smell and touch . In this way, people are able to associate your image when they come into contact with a certain sound, flavor, smell or texture. Harley Davidson motorcycles, for example, have a unique noise. It is possible to identify them from afar only by the noise of the exhaust. The sound has already become a trademark of the manufacturer. These details create memories in the minds of consumers.