Prioritize copy as much as images Instagram is all about images,

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Segmenting each unique audience segment for your various marketing campaigns will ensure that you spend your budget as wisely as possible. This tip is especially important for Instagram carousel ads considering how many people are on Instagram, as these babies take time and money to put together, so making sure you show them to the right people at the right time is key.

Well, yes, but it’s crucial to put just as much thought into your copy when B2B Email List creating your Instagram carousel ads. You're spending money to achieve a stated goal, so you need to use all the persuasive tools in your toolbox. Without a background to accompany the image, it's difficult to properly communicate with your visitors, so take the time to create engaging, persuasive ad copy beneath the image.

Your Instagram captions should be direct, actionable, and persuasive. Take the Budget Bytes below as an example. If you only see images of food and images where the CTA says "Learn More". You will definitely be dumbfounded. What do you want to know more about? Instagram carousel ad featuring a bowl of food Luckily, the company provides context for the food images in the carousel ad. What I like about the copy below is that it uses different fonts to emphasize different areas.