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Each contact, you will have a more complete view of who your company is targeting and who you interact with. It's time to take that information and educate your sales, marketing, and customer service departments about how your CRM and contact management process works. Steps to Build Your HubSpot Contact Management Strategy We love many things about HubSpot, but one of our favorite features is the ability to stretch your marketing budget by setting up contacts as “marketing” and “non-marketing,” putting you in control.

Your spend by allowing sales and marketing know who they can and cannot market to. Let's go over how to develop your HubSpot contact management strategy so that things are set to sell to those contacts that match your standards and your buyer persona. . Schedule periodic philippines photo editor database reviews Continuously evaluate your contact database and eliminate unnecessary and duplicate data. How often you do this will depend on your sales cycle. If your sales cycle is less than three months, clean your database once a quarter.



A six-month cycle means cleaning twice a year A sales cycle that lasts more than six months should involve a re-engagement campaign every six months It's about nurturing contacts. You don't want to delete them from your database before you've shown them all the marketing love you have for them. The opposite also is true. You don't want to keep pining for a sale to an unqualified lead when you could be spending your time on those customers who love you, and besides, these people can mess up your analytics.