This lawn care company has a clickable phone number on their landing

[email protected]

Messaging like Shop today Sale ends on Monday perhaps during a threeday weekend. Or even buy now while supplies last during the holiday season. Its tough to ignore a prompt like that especially during a timesensitive underthegun type of situation e.g. the Christmas season. Similar to provoking enthusiasm as we discussed earlier provoking fear of missing out in your CTA is sure to get you some additional clicks. Match CTA to device type Creating a killer calltoaction is important thats no secret. But I also urge you to consider customizing your CTA based on the device being used by your audience. Google considers desktop and tablet as the same device since the screen sizes are roughly the same. People also use them for search in similar scenarios. For example someone sitting on the couch at night sees an ad on TV for a product theyre interested in.


Its common for them to grab their laptop or tablet and search for more information on it. It might be best to lead them with a learn more or shop now CTA. However mobile devices tend to have different user behavior and search intent than Email Data desktop/tablets. Since  of searches for local business on mobile devices convert its prudent to tailor your CTA based on device.. One big difference between desktop and mobile is that on mobile people have the ability to place a call from the device theyre shopping with. My advice is to create more phone callcentric CTAs that appear on mobile devices especially for servicebased businesses.  NonObvious Yet Simple Strategies to Increase Conversion Rates Michelle .




Morgan Michelle Morgan Last Updated September Conversion Rates Home NonObvious Yet Simple Strategies to Increase Conversion Rates For any paid media campaign thats not running on pure awareness theres nearly always some form of goal conversion associated. Whether its a purchase of a product generation of a lead or engagement with a social profile theres an outcome were trying to achieve. For the sake of this article were going to refer to all of those actions as conversions. And the goal of increasing our conversion performance can be greatly impacted by increasing conversion rates.