Budgets for influencer marketing are increasing, display advertising is coll...

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Dear readers, Block instead of spill: This is the motto according to which companies around the world set their advertising budgets for influencer marketing. Just six years ago, companies spent a total of six billion US dollars worldwide on influencer marketing, but today it is already more than 30 billion dollars - five times as much. This is shown by a current report from the company onlyaccounts.io. The lion's share of this enormous sum is implemented in China, followed by the USA and Great Britain in second and third place. But budgets are also going through the roof in Germany:

The statistics company Statista expects that around 550 million euros  of the marketing budget of German companies will end up in the pockets of influencers in the coming year. Would Colombia Phone Number List  you like to jump on the bandwagon? Go ahead: In this newsletter you will find the most important news about the influencer economy. 1. Best Practice: Gummy bear company relies on influencer marketing Food supplements in the form of gummy bears – Marlena Hien and Laurence Saunier from Munich started their own business in 2018 with this idea.



The beauty pioneers mainly acquire new customers for their start-up “Bears with benefits” through influencer marketing. The recipe for success? A focus on smaller influencers, continuous process optimization including automation Secure your quotas now Peak season is just around the corner! From Halloween (October 31st) to Black Friday (November 24th) and Cyber ​​Monday (November 27th) to the Christmas shopping season, the hottest time of the year for online retail is now beginning. Companies can significantly increase their sales this season through suitable influencer collaborations. It's not just well-known faces that are in high demand and booked up quickly - micro and nano influencers are also now locking down their contracts. It is therefore important  to reserve quotas as quickly as possible . - and enough time to maintain contact with long-term cooperation partners. Strong as a bear!