What are the benefits of using the strategy on my website?

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In addition to improving content organization, adopting the Topic Clusters strategy on your website increases the distribution of authority and relevance of pages, as well as domain authority. Both important metrics in SEO.

Not to mention generating organic traffic and more rel Chinese Overseas Asia Number Data evant leads for your business, which are extremely important for increasing your sales and the popularity of your brand.

How can I apply Topic Cluster to my SEO report?
There are several ways to put the strategy into practice, but here are some tips on how you can easily apply it to your website:

Identify your website topics
Prioritize the keywords that work for your business. To achieve this, each topic must be part of your company's universe and be of interest to your audience.

2. Identify the clusters for each topic
Now that you know which general words you will work on, it's time to think about the more specific ones, or better said, the long-tail keywords. The tip here is, once defined, analyze your website to see if you have good and sufficient content to answer your customers' questions.



If you don't yet have content for a certain word, or you think you can improve what you already have, search on Google for what has already been published on other sites on the subject, to give you insights into materials you can produce specifically for your audience - target.

3. Create rich material about each cluster
Once you have defined your clusters, you can ask your team to create rich material, be it an ebook, infographic or even a PDF article. This way, users of your website can download the content by leaving their contact information.

4. Create a pillar page and insert links
With the posts and rich materials ready, you can now produce the pillar page for each general keyword. Here it is essential that you place all the relevant links on your website. Pay attention to the anchor text or call-to-action when you link to your internal pages.

We hope this tip was useful for you to consider applying to your business. Don't forget to talk about this strategy so your marketing agency can further optimize your SEO results.