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Will the originally solidified offline competition pattern in the US sinking market be reshaped by Temu through online ecommerce? Nuggets’ sinking market in the United States In the short term, it will be difficult for Temu to open up the market to the American middle class, and many businesses are well aware of this. told ECommerce Online that Temu currently focuses on lowpriced products. Its logic is small profits but quick turnover, and some factorytype merchants have made money from this. But this is for categories that are high in volume, such as some fastmoving consumer goods, toys, daily necessities, etc.
If our categories are not high in volume and the product price ranges from US to US, we would not consider entering Temu. Customer demand itself is limited, so we need to pay more attention to profit margins. Another trading mer Armenia WhatsApp Number chant who sells night lights on Temu said that the logic of his initial product selection was based on three points low value and small size. , light weight. Why do merchants give priority to providing lowpriced and highvolume products? In fact, Temu's current user group is more towards the middle and lowerend groups, that is, the sinking group that is completely separated from the American middle class group.
During Black Friday, Temu directly gives a off discount A research report released by Morgan Stanley this year described Temu’s user profile female and male. Annual income below US, accounts for . Analysts even directly pointed out that the North American market was it is also following the user portraits of the platform. most affected by Temu, offline yuan stores, not Amazon. Amazon's crowd quality is high, and its products, services and Temu are highly differentiated. The categories of the Yuan Store and Temu are highly overlapping, and the crowd overlap is also high.
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發表於 2024-3-6 16:31:58