You can also change what fields

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You can also send an email once every few months reminding users to update their preferences so that they can receive the content they are most interested in. Plus, you can always add additional fields to your preference center based on how you might want to segment your emails or create dynamic content. are required and what fields are not. Keep in mind that some of your subscribers may not click on the link to your preference center and submit the form, so you may not capture all your subscribers who meet certain criteria if you rely solely on a preference center.

3. Use marketing software Like MarketingCloudFX MarketingCloudFX Belgium Phone Number Data combines disjointed customer data as well as enriches data with additional purchased data fields to create a unified view of each of your customers and their information. You can then use this data to start segmenting your emails, creating dynamic content, and more. Meet MarketingCloudFX: One platform tracking countless metrics and driving stellar results. Learn More About Our Proprietary Software 4. Add personalization tags Personalization tags are by far the easiest strategy to implement in your email marketing and are widely used. Almost all email service providers (ESPs) are equipped with personalization tags.



A personalization tag is connected to one of the fields in your subscribers’ profile. When you add a personalization tag to your email, the text in that spot will be automatically filled with whatever information is entered into that field for each subscriber. Email personalization tags If you’ve ever seen or sent an email that has the subscriber’s name in the subject line, that is an example of a personalization tag. The email marketer added the personalization tag for the subscriber’s first name, and when they sent the email to their email list, every subscriber received the same email but with their name in the subject line.