Video Marketing Myths

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Making videos is very expensive.
The word "video marketing" itself seems like something expensive, costly. And that scares people. In reality, everything is much simpler.

A good video will definitely cost a lot. Of course, this is not true, it is a myth. People prefer naturalness and ease. You do not need to invite actors or famous people to shoot a video, you do not need to rent expensive studios. Ordinary people can be involved in the frame, and the entire video can be filmed within the walls of an ordinary office or in the open spaces of the street.

People love videos with a real plot, not with pretense. Such content will require only a few minutes of your time and a little imagination. The main thing is to convey to people the valuable information they expect from you.

Look at what videos users watch before buying. Most often, these are product reviews, master classes. Such videos are quite easy to shoot, even your smartphone camera will do.

It takes a lot of time and effort to make a video.
At first glance, it seems that in order to record a video, you need to prepare a lot and think through everything down to the smallest detail. After all, you need to think through the script, invite actors, find equipment, and all this takes a lot of time. Therefore, it is much easier to come up with a bunch of excuses, to say: "I don't understand this, I don't know, this doesn't suit me." But this is a myth.

In fact, modern video marketing requires much less effort than it seems. Nowadays, everyone uses modern smartphones equipped with a pretty good camera. To shoot a video, you don’t even have to leave the office. You can film yourself, your office, group events. And also take a short interview with customers, where they would share their impressions of the purchased goods or the store in general.

Employees can be a great substitute for professional actors. After all, they know the product and the store itself better.

As for the script, you can do without it. It is enough to think up a rough plan and stick to it. For example, modern bloggers film themselves, their lives, what they understand best. They do not have a well-thought-out script. And yet they are loved, watched, because people always prefer ease and naturalness.

There is no point in using video in our industry.
There is no industry where it does not make sense to use video as advertising. Video does not depend on the industry, but on the demand of people.

Every year the popularity of video content is constantly growing, so it is possible that it will soon be used in all industries.

If video hasn't been used widely enough in your industry, that's a plus. All doors are open to you, you have huge potential. Use it to your advantage. Think about what your potential customers would like to see?

Video performance is difficult to track
Video performance is indeed difficult to track. But only if you use your website as a publishing platform. Then you will only have the number of views available.

But what if more than half of the users didn’t watch the video to the end or turned it off in the first seconds? You won’t be able to track this unless you start using special platforms. Such platforms can tell you who is watching your video, what users like or dislike, and what they do after watching it.

One such platform, TwentyThree, provides tools for marketers that make it easier to manage, distribute, and analyze videos. The platform is used by companies such as Carlsberg, Lego, Audi, and Spotify.

By using such platforms, one can have information that can be used to draw conclusions about a person’s interest in certain products.

If users watch 20% of the video, offer them another video. And vice versa, if people like the video, watch it to the end and re-watch it. Great, then your marketing is working and you did everything right.