This translates to the following definitions:

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Total Users: The number of users who engaged with events. New Users: The number of users where an event occurred for the first time. Active Users: The number of users who have engaged in an interactive session. In Google Analytics , the primary user metric is active users, whereas in UA, it’s total users. . Page Views Google Analytics  GA and Universal Analytics use different methods for measuring page views,


Making it difficult to make a direct onetoone comparison between the two platforms. Page views are defined differently between the two platforms: Universal Analytics: Total number of pages Malaysia Phone Numbers 22 Million List viewed. GA: Total number of screens or web pages viewed by the user. Please note that the unique page view metric measured in UA is not measured in GA. . Conversions When you transition to.





GA, you’ll notice a difference in conversion tracking. GA uses an eventbased system, meaning that every site conversion is treated as an event rather than a page view. This means that every user action on your site is tracked as an event. The addition of events in GA brings more advanced conversion tracking methods with advantages. One of the most significant advantages is conversion modeling.