Acquiring new customers is difficult
It is also possible to automatically and in real time deliver emails with content related to customers' actions on emails and websites. This method is called " step mail (scenario delivery) ." Below is an example of a step email that is automatically sent to users who request information. Example of step email after requesting information Immediately after requesting materials, an email saying "Thank you for requesting materials." 7 days later (for those who have not concluded a contract) An email asking "Do you have any questions?" 14 days later (for those who have not concluded a contract) An email saying "We have other recommended products." Next, email marketing not only attracts customers to your website, but also allows you to develop potential customers into actual customers. In that case, we will periodically send out useful information such as know-how via email to leads (potential customers) acquired through seminars and information requests.If you can improve your customers' knowledge, it will be easier to convey the appeal of your products, and you can expect future conversions. Email marketing is effective when used in conjunction with seminars and owned media (blogs) . Use emails to pique the interest of your customers and direct them to your blog. Blogs are rich in information, which makes it easy for customers to understand the content in depth. Another advantage is that you can approach Chinese UK Phone Number List existing customers.to achieve cost-effectiveness because you are competing with other companies, but if you are an existing customer, the impact is less. This is especially important if the product is a repeat product. Demerit Obtaining email addresses takes time and money. It takes resources to operate Easily mistaken for spam Obtaining email addresses of potential customers is time-consuming and expensive.
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You must hold seminars and prepare "white papers (materials that provide useful information for customers)" that can be downloaded from your website. In short, it can be said that ``obtaining email addresses'' is in exchange for ``providing know-how.'' Both seminars and white papers require a certain level of quality, which ends up costing them time and money. Secondly, email marketing requires sending out emails on a regular basis, which requires resources to operate. If you are aiming for full-fledged operation, such as using it in conjunction with a blog, you will need dedicated staff . Other than that, they are not always very effective. This is because customers feel that the company has sent them advertising emails. In fact, getting your emails opened can be difficult, and some customers may mistake them for spam . The open rate for emails is said to be around 30% even in high-level industries, so the percentage of customers who visit your homepage is even smaller.
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