The difference between a visitor and a lead
Often this means offering content to download or a contact form. Before getting there, however, visitors often come from a blog or content via search engine, social media or a third party site. Before downloading this content, they must be convinced it is of use. If your site is slow, they won’t be able to easily access that content. According to a study cited by Google developers, 53% of users abandon sites that take more than 3 seconds to load. To begin with, measure the speed of your site.There are several tools you can use and work on improving it. Google Developers Phone Number Data mention the example of a company that has seen a 7% increase in conversion rates following an improvement of 0.85 seconds in site loading time. 2. Expertly use CTA’s in articles A CTA (call-to-action) is the first link between regular content and downloading premium content. Without it, even with excellent content, there is no way to track and nurture that customer. The call to action must encourage them to continue the relationship.
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So, don’t forget to put a CTA in every piece of content you create. How do you create efficient CTA’s Good call to actions have 3 main requirements: Visible: they must be well placed. For short articles, you can place them at the end. For longer ones, you can add a short CTA in the middle and a longer one at the end. Color and size is also important, you want to attract people by not have it shining like a Christmas tree! Clear: the CTA must have a formulation that is clear and simple for everyone.
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